Archive for the ‘Technical Articles’ Category

Super Small Drone Technology

Interesting new technology for those interested in drone photography and video. The link is to the promotional video for Hover – a book-shaped selfie drone you just unfold and toss in the air. It can generate 13 MP Photos, 4K Video, 360 panoramas, and has face detection technology. It weighs just 238 grams (8.395 oz) and measures 182x132x32,5mm (approx 7 x 5 x 1-1/4 inches).

By Martha Lochert | Posted: April 29th, 2016 | No comments

Photoshelter SEO Guide




New guide is out! In SEO for Photographers, get tips to use Google Analytics to your advantage, learn all the lingo and conquer search engines.
Just 12 steps to better SEO!
When it comes to Search Engine Optimization, the most important question you can ask yourself is: how can I improve my SEO so my photography business is easily found online? The SEO Guide for Photographers, re-released with the newest, most relevant information answers this question and gives a lay person’s low down on the oft-misunderstood world of search engines. This Guide will help you gain a better understanding of Google Analytics, become familiar with SEO lingo, and help you understand why you’re not topping the search list on Google.


Get the guide via the following link:


By Martha Lochert | Posted: March 25th, 2015 | No comments

How To Measure Color

… a technical discussion from BKY Gardner USA


Color Perception
Ten million! That is the number of different colors that we can
distinguish. No wonder we cannot remember colors well enough
to identify a particular shade. However, the quality criterion
“color” is becoming more and more important in every industry.
Uniform color influences customers’ likes and dislikes. This is of
particular importance when the individual components of the final
product are manufactured at different company sites, or even
more complicated when several suppliers are involved. Nevertheless, in the end the color must be right.
Visual color perception is influenced by different color sensitivities
from person to person (mood, age, etc.), varying environments
such as lightness and color, as well as the deficiency to communicate and document color and color differences

… for the rest of this illustrated article follow the link below.

By Martha Lochert | Posted: March 27th, 2013 | No comments