Archive for September, 2017

ASMP Tucson members Inducted into the AdFed Hall of Fame

Balfour Walker and Chris Mooney after being inducted into the Tucson Advertising Federation Hall of Fame. Photo by Tucson photographer Martha Lochert.

At a reception at Hacienda del Sol on September 9, 2017, Balfour Walker and Chris Mooney were inducted into the American Advertising Federation, Tucson – Hall of Fame, with lifetime achievement awards for their decades of stellar commercial and advertising photography. Congratulations, Balf and Chris.

By Martha Lochert | Posted: September 8th, 2017 | No comments

Educational Opportunity with ASMP Tucson Member Steven Meckler

ASMP Tucson member Steven Meckler is teaching a two-day photography workshop on November 4th and 5th, 2017. If interested, please follow the link for more information and to register.

http://www.mecklerphotography.com/seminar

As listed in the course description: “This is an intermediate through advanced photo course in a weekend for those who know how to use their camera and want to get the most out of it.”

As such, it may not be appropriate for ASMP general members, but it would behoove ASMP student level members, or serious photo hobbyists our members may know, to take this course.

Also from the course description:

Some of what you will learn:

√ Lighting:  Best uses of different light sources on location and in the studio. Hard, soft and in between.

√ Quality of light – brightness, contrast & color (type of light, white balance and time of day).

√ Composition: balance, line, shape, texture, repetition, symmetry, etc.

√ Prospective [sic]: making 3-dimensions in a 2-dimensional medium

√ Storytelling: with a single photo or multiple photos

√ The importance of intent and communicating your ideas

√ Effective use of foreground, mid-ground and background

√ Workflow – Camera, preproduction, production, post production, computer applications, delivery and archiving                       

√ Lens choices

 

By Martha Lochert | Posted: September 5th, 2017 | No comments