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April 05, 2008
ASMP Tucson
PRESENTS
CMYK Primer: Preparing Images for Publication
A Workshop with Marco Ugolini
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Renowned color management and digital imaging expert Marco Ugolini presents an all-day Saturday hands-on workshop on CMYK conversion and the art of preparing images for offset press publication. Marco's strength is in providing a clear and solid understanding of CMYK color theory, as well as great hands-on imaging techniques for photographers, graphic designers, those in prepress/print, and the majority of people who don't understand CMYK or the requirements for quality offset printing. If your palms get sweaty when someone asks for CMYK, or if your print jobs don't look as good as they should, then you need to attend this workshop!
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Color Management and CMYK - The Basics
- What is CMYK?
- RGB, CMYK and Gamut
- Understanding TVI, TAC, and the black channel
- Choosing, using, and understanding CMYK profiles
- Late vs. Early Binding
- Tools for working with profiles
Hands-On CMYK Conversions
- Rendering Intents
- Black Point Compensation
- Soft Proofing
- Hard Proofing
- Dynamic Range, including detail in highlights and shadows.
Advanced Imaging Techniques
- Out of Gamut Colors – What to do?
- CMYK to CMYK Conversions
- Device Links
Participant-Contributed Problem Images
- Advanced techniques for difficult image conversions
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GOALS OF THE WORKSHOP:
After completion of the workshop, the participant should:
- Understand the differences between RGB and CMYK color spaces.
- Understand the general structure of CMYK profiles.
- Learn how to examine CMYK profiles using ColorThink Pro and other tools.
- Understand the role of the Profile Connection Space in conversions.
- Understand the importance of the black channel, GCR/UCR, TVI, and TAC.
- Understand how CMYK is used in theory and in actual practice.
- Understand the basic principles and mechanics of RBG - CMYK conversion.
- Recognize potential “problem images” and understand how to approach them.
- Understand the role of “device links.”
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This hands-on workshop will include a brief review of the fundamentals of ICC color management. Attendees will be asked to provide files that they have had difficulty converting to CMYK, and alternative approaches will be used to obtain the best solution, depending on the needs of each specific image. Participants are encouraged to bring their laptop computers to this workshop (with a working copy of Photoshop).
Presenter's Bio:
Marco Ugolini has been working in the field of visual arts since he started as a photographer in the late 1970s. In the 1980s, he worked as a master Black & White darkroom printer in New York City; his clients included Bruce Weber, Peter H. Beard, Michael Halsband, Neal Slavin, Herb Ritts, Mary Ellen Mark, Bruce Davidson, Annie Leibovitz, Burt Glinn and Irving Penn. Fifteen of his photographs are included in the permanent collection of the Bibliothéque Nationale in Paris, France.
Marco broke into the emerging field of digital imaging in the early 90's. Since then, he has worked for design firms as a print production and imaging specialist. His expertise includes mechanical production, image acquisition, retouching and color correction, as well as accurate ICC-based color proofing done in-house with inkjet printers. This has allowed his clients to meet several goals, including exacting standards and objectives established in the design phase of brand packaging projects, shorter turnaround times in the design phase, a reliable way to predict color output on press, and sizable savings for clients.
Marco's corporate client list includes: A.G. Ferrari, Accenture, Agilent, Albertson’s, Allied Domecq, American Airlines, Anheuser-Busch, Avery Dennison, Banco Bradesco, Charles Schwab, Clorox, Coleman, Coors, Dow Corning, Dr. Pepper, Seven Up, Dreyer’s, Energizer, FedEx, Frito-Lay’s, GE, Gerber, Helmac, Hewlett-Packard, Intel, John Deere, Keebler, Kellogg’s, Lucent, Microsoft, Morningstar-Suiza, Pepsico-Taco Bell, Potlatch, PowerBar, Procter & Gamble, Quaker Oats, Radio Shack, Rand McNally, Seagate, Sears, Skyy Spirits, Sprint, Sutter Home, Tropicana, United Airlines, Varig, VISA, Wacom, and others.
Registration:
This event includes a catered lunch.
Date: Saturday, April 5, 2008
Time: 8:30 am - 4 pm. Doors open at 8:00 am
Location: Tucson Newspapers, Community Room, 4850 S. Park Avenue, Tucson, AZ
Cost: ASMP Members $95 • Non-Members $165 • Students $70
Registration Deadline: Wednesday, April 2, 2008.
Late Registration: ASMP Members $145 • Non-Members $215 • Students $100
This workshop will be limited to 30 participants, so Register Early to guarantee a seat!!!
Not an ASMP member yet? Want to join an active chapter? Want to know more? Click here: Membership Info
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Register Online:
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Register by Mail:
For payment by check, please contact Amy Blackburn amy@amyblackburnphotography.com for details.
Registration will end at midnight on Wednesday, April 2, 2008, so register NOW!
We would like to thank the Tucson Newspapers for generously providing the venue for this event, and the guys at Chromix for their generous sponsorship!
A free copy of ColorThink Pro ($399 value!) and two ColorValet custom profiles ($99 value each) will be given away as door prizes!
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