ASMP Seminars

The Art and Commerce of Multimedia

Presented by Paula Lerner

Adding audio to still images can turn a simple web gallery into a much more powerful storytelling tool. The demand for such presentations is growing and presents photographers with new opportunities for those who are willing to expand their skill set. Paula Lerner will discuss how to make this transition and what you need to know to get there.

"This was an excellent session outlining an important and viable revenue source for photographers."
Chris Crumley, RIchmond VA

"A terrific presentation by a wonderful presenter."
Charles Hedgcock, Tucson AZ

Seminar Topics

• Being a good storyteller
• The power of adding audio to your stills
• What is good audio and how to get it
• Equipment you will need
• Tips on capturing and editing for multimedia
• The business side of multimedia

The speaker:

"I had been struggling with my first multimedia piece and Paula's presentation gave me the confidence and tools to move my work forward."
Rebecca Sullivan

Paula Lerner's passion for photographing people has taken her from the Amazon to Afghanistan. Since 1985 she has been commissioned by a wide variety of national and international clients in addition to pursuing her own projects. Her client roster includes Smithsonian, washingtonpost.com, Harvard, Children's Hospital Boston, Boston University and Business Week. Paula has experience in producing major multimedia features for journalistic venues as well as applying the same audio/visual storytelling skills to presentations for business and institutions. Although she continues to shoot still assignments, more and more of her time is focused on producing multimedia for both journalistic and commercial clients. She is currently at work on a long term project on women in Kandahar, Afghanistan. In this session she will discuss this transition and how multimedia can be both a profitable business option in addition to being an outlet for personal projects.